![]() “The new campaign featuring Snoop Dogg and Martha Stewart allows us to connect with our consumers in a relevant and playful way while highlighting all the usage occasions and core benefits that set EZ Reach apart in the lighter category. ![]() “Our BIC EZ Reach lighter is the ultimate lighter for all lighting occasions, and we thought who better to partner with than this iconic duo who knows all about lighting up candles, grills and more,” said Mary Fox, General Manager of BIC North America. With the ability to light at any angle and equipped with a 1.45-inch extended wand on a body the size of a pocket lighter, the BIC EZ Reach lighter is a must-have in every home. From setting the mood to cooking up a delicious summer spread, Snoop and Martha know the importance of owning a reliable lighter for lighting candles, grilling and everything in between. The new campaign spotlights the convenience of the BIC EZ Reach lighter, designed for lighting hard-to-reach places while helping to keep fingers away from the flame. The partnership, which extends into 2022, begins when the iconic duo lights up the digital screen with the release of “Pass It,” debuting today across streaming TV networks, streaming music platforms, social media and digital content hubs. – BIC, a world leader in stationery, lighters, and shavers, teamed up with entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart and Marquee Brands to launch a new advertising campaign for BIC ® EZ Reach TM, the ultimate lighter for all lighting occasions. ![]() BIC PARTNERS WITH ULTIMATE DUO SNOOP DOGG AND MARTHA STEWART FOR NEW EZ REACH LIGHTER AD CAMPAIGNīIC EZ Reach Lighters Feature Custom Designs Inspired by Snoop and Martha
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